The Myth of the Lazy Stoner

The 420 Games, established by Jim McAlpine, founder of the ski/snowboard lifestyle brand, is a series of events aiming to destigmatize responsible cannabis use. We recently attended one of these events in San Jose, California, meeting with McAlpine and other activists to discuss the movement. In McApline’s words: We’re coming off decades of negative propaganda stigmatizing cannabis use. We’ve all been lied to. It’s a bad rap and we need to change the dialogue. There are millions of people who [...]

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